"APAC exists because we believe that all deserving MSME businesses should focus on growth instead of being constrained by access to capital”

APAC Group comprises of APAC Financial Services Private Limited, an NBFC registered with the Reserve Bank of India (RBI) in February 2018 and APAC Housing Finance Private Limited an HFC, registered with National Housing Bank in May 2018. The merger of the two entities is in process and RBI approval for the merger has been received.

APAC is a young, growing company – we started business operations in 2018 with the vision of serving underbanked and underserved MSMEs in Bharat. We started up with capital contributed by the founder & leadership team, and later raised equity from marquee PE fund Multiples Private Equity & HNIs, taking APAC’s equity capital to circa INR 400 crores. In December 2021, the founder infused a further INR 45 crores in APAC, taking our equity capital closer to INR 450 crores. From the very beginning, we have had a highly experienced team across domains, led by a pedigreed board and expert advisory panel.

We are a semi urban & rural market specialist and directly source all our customers via our branch network spanning 6 states & 1 UT. Our on the ground presence is powered by our digital-first approach and by our proprietary origination & underwriting technology platform “Alpha”.

APAC has established a strong foundation in a short period of time and currently has +120 branches, +20,000 customers and +1000 employees. With well-established processes backed by scalable physical and digital infrastructure, APAC is looking forward to achieving our mantra: Growth with Quality & Profitability.






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Backed by Marquee Investors & Lenders

Our values

Governance: Not just in letter but in spirit

Innovation & Excellence: Always asking “Is there a better way”

Empowerment: For our customers & our employees

Respect & Integrity: Fairness for our customers, employees and stakeholders

Collaboration: Partner to win

Our Vision

Be amongst the most admired & respected financial services companies by empowering our customers through responsible lending

Think MSME, Think APAC