Addressing the credit needs of
under-served MSMEs and


APAC Group comprises of APAC Financial Services Private Limited, an NBFC registered with the Reserve Bank of India (RBI) in February 2018 and APAC Housing Finance Private Limited an HFC, registered with National Housing Bank in May 2018.
APAC started business operations in 2018 with capital contributed by the Founder and the leadership team. Further, Multiples Private Equity invested circa INR 250 crores for a significant minority stake, which raised the equity capital of APAC closer to INR 400 crores. APAC’s focus is in lending to underserved MSME (Micro, Small & Medium Enterprises), on a pan-India basis, including smaller cities and semi urban centers.
A combination of domain knowledge, innovation, execution excellence, best-in-class corporate governance and risk management are the key guiding principles of APAC. 
In keeping with its ethos of building granular portfolios across MSMEs, APAC does no wholesale or real estate developer financing, in either its NBFC or HFC.
APAC group aspires to become a full-service provider to the MSME (Micro, Small and Medium Enterprises) segments by combining Physical and Digital Platforms, thereby providing a Phygital experience to its customers and becoming a new-age fintech enabled NBFC, with thin-architecture branches.

Our Vision

Be amongst the most admired & respected financial services companies by empowering our customers through responsible lending.

Our Values

Governance  :  Not just in letter but in spirit
Innovation & Excellence  :  Always asking “Is there a better way”
Empowerment  :  For our customers & our employees
Respect & Integrity  :  Fairness for our customers, employees and stakeholders
Collaboration  :  Partner to win


APAC is promoted by Mr. Gunit Chadha , who after leading Deutsche Bank’s franchise in 16 countries across Asia Pacific (including India sub-continent, ASEAN, Greater China, Japan & ANZ), returned to the financial services industry in India in a new entrepreneurial avatar, as Founder of APAC Financial Services, a broad-spectrum credit lending platform across Micro, Small & Medium Enterprises.
He has been awarded “Banker of the Year” and many other honours during his banking stint and has been credited for launching several new businesses for Deutsche Bank & IDBI Bank like Consumer Finance, Mortgages, MSME Financing, Structured Finance, Asset Management and Investment Banking.

The Leadership Team

APAC started with a significant capital contributed by Mr. Chadha and the leadership team. The leadership team includes ex CEOs and business heads of leading financial institutions like Deutsche Bank, Citibank, NeoGrowth, Fullerton, RBL Bank, IDFC Bank, Edelweiss and few others. APAC group has followed a unique model in which the Leadership Team has invested a significant amount of their own capital with the Founder. This makes each one of them think like an entrepreneur and aligned to the long-term goals of the group.


(Founder & Managing Director)
(Executive Director)
Nithya Easwaran
(Investor Director)
Sanjay Maliah
Arjun Arikeri
(Investor Director)

Easy and swift Home Loans,

to help you realise your Dream

Apply Now